Blogging seems to get more undervalued with the rise of social media use. However, that is not entirely true. While there are audiences that prefer social media, there’s still a large portion of the market that consumes blog content. Like community, there’s also one with bloggers, engaging with local Malaysia blogger and others and linking to each other to build that relationship and connection with other pools of audiences. Does blogging help business?
Yes, blogging helps businesses in terms of driving more traffic and exposure to the customers on the Internet. It also increases exposure of brands to both new and existing customers. It is also a useful resource for customers to get to know more of the how-tos to your products and businesses.
Here’s how does blogging help with business:
1. Blogging increases website traffic - more brand exposure!
Did you know that starting a business blog can work wonders for driving more traffic to your website? It’s true! By adding fresh content regularly, you’ll not only expand your online presence but also create more opportunities for potential customers to discover you.
According to a study, businesses that regularly blog see a whopping 55% increase in website visitors compared to those that don’t. Imagine all those new eyes on your site! And the best part? More visitors mean more chances for them to engage with your business, whether it’s booking a service, making a purchase, or simply getting in touch.
Plus, having a blog can give you a real edge over competitors who haven’t tapped into this strategy yet. So why wait? Start blogging and watch your website traffic soar!
2. Building trust in client relationships
Think about it like this: people tend to trust what feels familiar to them. That’s where blogging comes in! It’s like inviting your customers into your world, giving them a chance to really get to know your company beyond just ads or landing pages.
With a blog, you have this awesome platform to not only answer common questions but also share exciting updates about your company. And when you constantly put out great content, it’s like showing your target audience that you’re a real expert in your industry. That kind of credibility goes a long way in building trust!
Plus, having a blog can totally boost your customer relationship management efforts. It’s all about showing your customers that you’re not just about selling stuff – you genuinely care about providing value and building relationships.
So, if you’re thinking about starting a business or taking your current one to new heights, definitely consider adding blogging to your strategy. It could make a real difference in how people perceive and trust your brand!
3. Help increase social media followers
Using your social accounts solely for ads is like having a fancy car but only using it for grocery runs. There’s so much more you can do! Social media is your ticket to keeping your audience engaged and your brand on their minds.
Here’s the deal: Share content that your followers actually want to see. Think of your blog posts or microblogs as golden nuggets of info your audience craves. Then, sprinkle those nuggets throughout your social feeds. Get creative! Turn snippets from your posts into eye-catching graphics for platforms like Instagram or LinkedIn.
Fun fact: Small businesses that blog tend to have a whopping 79% more Twitter followers than those who don’t. So, what are you waiting for? Let’s get social!
4. Improve conversion for business
Ever wondered about the magic of blogging for your business? It might not give instant results like online ads do, but trust me, it’s worth the wait! According to research, most corporate blogs start seeing real returns after consistently blogging for about 6 to 12 months. Plus, the beauty of blogs is that they keep on giving as they grow. Isn’t that amazing?
Did you know that 56% of marketers find blogging effective, and 10% even say it has the best return on investment among all marketing strategies? Impressive, right?
Now, here’s a smart move by Ivory Paper Co. They feature one of their awesome blog posts right at the top of their homepage. This post cleverly links to their planners, and guess what? It’s working like a charm! The “top navigation flows” report shows that visitors are happily clicking through to their product pages.
But hey, the magic doesn’t stop there. To truly make the most of your blog, it’s essential to sprinkle in some clear and irresistible call-to-actions (CTAs). That’s the secret sauce for boosting conversions and making your content work wonders for your business. Ready to give it a try? Let’s make your blog shine!
5. Boost website visibility
Boosting your search engine optimization (SEO) is like giving your website a friendly nudge toward the top of search results! SEO involves attracting more visitors naturally through search engines. Want to know a secret? Having a blog can work wonders for this.
Here’s the scoop: search engines love fresh content, lots of pages, and relevant keywords. When you blog regularly with quality stuff, you check all these boxes and climb higher in search results. It’s like waving a flag to say, “Hey, we’re here!”
Now, about those keywords: they’re like magic words that help people find you online. Tools like Ahrefs, Google Search Console, Semrush, or Answer the Public can help you find the right ones. But remember, too much of a good thing (like using the same keyword over and over) can backfire. Google’s not a fan of that and might give you a little slap on the wrist.
Here’s the fun part: when you blog about your industry, your biz, your customers, and what’s happening, you naturally sprinkle those keywords into your content. It’s like having a conversation with your audience while also getting a thumbs-up from search engines. Win-win!
6. Building email list for client retention
Email lists are like little communities where you can connect with your customers in a super personal way. But getting new folks to join can sometimes feel like a puzzle, right? Well, here’s a fun tip: start a blog! Blogs are like friendly introductions to your brand, helping people get to know you better. Plus, when folks enjoy your blog posts, they’re way more likely to want to sign up for your email newsletters. It’s all about building trust and making connections!
7. Expose to new customers
Every time you whip up a new blog post, you’re not just sharing great content – you’re also creating another indexed page that can do wonders for your SEO. Don’t forget to sprinkle in some calls to action too!
Keep it simple and straightforward. Tell your readers exactly what you want them to do. Whether it’s giving you a call for an estimate or booking a free consultation, make it crystal clear. And hey, make sure they know how to reach you too – whether it’s through a phone call, filling out a contact form, or shooting you an email. Oh, and offering a free download or a chance to sign up for more info? That’s a great way to snag some leads!
And get this – a well-crafted blog post can keep bringing in new leads for years to come thanks to good ol’ Google search. So, keep those blogs coming and watch your customer base grow!
8. Educate your audience
It’s all about keeping your readers in the loop and making sure they’re having a great time while they’re at it! People love to learn new things, so let’s give them the lowdown on how our business can swoop in and solve their problems. Imagine them cozy at home, scrolling through our content, discovering a whole new world of what we offer!
Let’s sprinkle in some magic to keep them hooked and impressed by our expertise. But hey, it’s not all about us! We want to build a bond of trust with our readers by being the go-to source for reliable info.
Oh, and speaking of connections, if someone drops a comment under our blog post, let’s make their day by replying right there on the website! That way, not only are we helping out that reader, but we’re also leaving a trail of helpful breadcrumbs for anyone who stumbles upon our blog in the future. Win-win!
9. Become authority figure in your industry
Becoming a leader in your industry is awesome! People really value it when you’re super knowledgeable about what you do. Plus, it shows that you’re not just selling stuff – you’re passionate about it! Starting a blog for your brand is a fantastic way to let your customers see all of this and more. You can share your thoughts, experiences, and results, helping them get a deeper understanding of what they’re getting and what they can expect. And the best part? You can boost your sales because you’re making it easier for customers to connect with your products or services!
10. Reuse content for social media post
You’ve put your heart and soul into crafting a fantastic blog post. It’s like your baby, right? Well, good news! All that hard work doesn’t have to stop there. You can totally repurpose your blog content for social media marketing!
Instead of starting from scratch for your social media posts, why not use bits and pieces from your blog? It’s like hitting two birds with one stone! Plus, it saves you a ton of time and effort. You can share the whole blog post or just tease your audience with a little snippet to pique their interest and drive them to your blog for more juicy content.
And guess what? You’re not alone in this awesome tactic! According to Statista, a whopping 90% of online bloggers are already using social media to spread the word about their blogs. So, why not jump on the bandwagon and make the most of your hard work? Your blog deserves all the love it can get!
Don’t have a blog yet? Reach out to our Singapore web designer today and get started!